Get in touch with us. Chicago has the largest Starbucks ever, covering 35,000 square feet, with five floors and three coffee bars, a cocktail bar, a craft bakery, and a cafe. To share in the experience, please visit us in our stores or online at stories.starbucks.com or www.starbucks.com. liability for the information given being complete or correct. To receive notifications via email, enter your email address and select at least one subscription below. All rights reserved. Management excludes transaction and integration costs and amortization of the acquired intangible assets for reasons discussed above. View source version on businesswire.com: Operating margin of 20.2% declined 70 basis points, primarily due to the 2019 Starbucks Leadership Experience, growth in wages and benefits and increased investments in labor hours, partially offset by cost savings initiatives and sales leverage. (Clean Water Action). In 2016, Starbucks was sued by two people in California, Siera Strumlauf and Benjamin Robles, who claimed the chain underfilled lattes by 25 percent in order to cut costs. Starbucks shares were up 5.8% in 2019. These reclassifications have been retrospectively applied. 6. Represents incremental stock-based compensation award for U.S. partners (employees). Back in 2019, Starbucks had a 40% of market share and it significantly surpassed all its competitors. During this time, however, Starbucks was also facing various challenges. Starbucks Facts Starbucks Rewards loyalty program grew to 17.6 million active members in the U.S., up 15% year-over-year Full Year Fiscal 2019 Highlights. (Starbucks), 15. Today, with more than 31,000 stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. 55+ year-olds are the smallest group on TikTok, at 1.7%. Facebook Instagram Twitter Pinterest Snapchat YouTube WhatsApp Reddit TikTok Nextdoor % of U.S. adults in each demographic group who say they ever use This text provides general information. The average price of coffee at Starbucks is $1.89. (EMarket), 33. Starbucks also leverages the data available from its store locations to accomplish market research objectives, accumulating and analyzing information around customer sales, behaviors, and preferences. (Nations Restaurant News). In the UK, 2.5 billion coffee cups are thrown into the trash annually, and only 0.25% are recycled. The new express store format integrates Starbucks store environment with the company's Mobile Order & Pay technology and Starbucks Delivers into one seamless and convenient experience for customers. Understand how and when your target audience uses their mobile devices, how they interact with other brands, conduct research, and make constant observations in any environment, at work or on vacation. The call and selected presentation materials will be webcast and can be accessed at http://investor.starbucks.com. Concurrent with the change in reportable segments and reclassification of certain operating expenses noted above, the company revised its prior period financial information to be consistent with the current period presentation. The three-day conference held in Chicago was designed to help strengthen leadership capabilities and solidify the foundation of an enduring company. 2021 Starbucks Corporation. Actually, Starbucks just recently started creating content for that particular platform and did it in its characteristic way, meaning with a twist. Lets take Starbucks example. For the most up-to-date goals and progress, see our 2021 Global Environmental & Social Impact Report. Starbucks' social media efforts are successful, for example, in 2019, an online survey was distributed to American consumers and showed that 18% of those consumers had purchased a product from Starbucks as a result of viewing an Instagram advertisement that they had come across (Zuckerman, 2020). Please do not hesitate to contact me. As one of the leading players in coffee& snacks retail industry, Starbucks is a well- known brand all over the world today. Starbucks does not only understand its products and customers . When it comes to brands that are killing it on social media, Starbucks certainly makes the cut for the runway in pretty much every social media users mind. Starbucks Reports Q4 and Full Year Fiscal 2019 Results, Contact Information and Shareholder Assistance, https://www.businesswire.com/news/home/20191030005930/en/, Global comparable store sales up 5%, driven by a 3% increase in average ticket and a 2% increase in comparable transactions, Americas and U.S. comparable store sales up 6%, both driven by a 3% increase in average ticket and a 3% increase in comparable transactions, International comparable store sales up 3%, driven by a 3% increase in average ticket and a 1% increase in transactions; China comparable store sales increased 5%, with comparable transactions up 2%, The company opened 630 net new stores in Q4, yielding 31,256 stores at the end of the quarter, a 7% increase over the prior year, Consolidated net revenues of $6.7 billion grew 7% over the prior year, Consolidated net revenues grew 10% over the prior year adjusted for unfavorable impacts of approximately 3% from Streamline-driven activities, Streamline-driven activities include the licensing of our CPG and Foodservice businesses to Nestl following the close of the transaction on August 26, 2018, and the conversion of certain international retail operations from company-operated to licensed models, GAAP operating margin expanded 90 basis points year-over-year to 16.1%, primarily due to sales leverage, cost savings initiatives, lapping prior-year Nestl transaction-related costs and lower restructuring and impairment charges, partially offset by growth in wages and benefits, increased investments in labor hours and the 2019 Starbucks Leadership Experience, Non-GAAP operating margin of 17.2% declined 90 basis points compared to the prior year. Policies and Practices Global Environmental and Social Impact Reports and Disclosures People Communities Sustainability Additional Reports and Disclosures Number of Starbucks coffee shops by year (Finances Online): 6. The target age of Starbucks' market is 22 to 60, with the teen audience growing steadily. (Finance Online), 34. Starbucks has 8,791 company-operated and 6,250 licensed stores in the United States in 2019. This long-term focus is instrumental to how we are building an enduring company, concluded Johnson. Provide a brief profile of the organization of Starbucks Corporation (also known as Starbucks Coffee Company). While Starbucks temporarily shut down all company-owned locations without drive-thrus early in the pandemic, Dunkin' shuttered far fewer stores, with most franchisees emphasizing to-go orders. Our U.S. business delivered 6% comparable store sales growth in the fourth quarter, while China grew comparable store sales by 5% and total transactions by 13%. Dunkin' currently facing a dilemma - the realisation that they actually sell more coffee than donuts. In 2012, Starbucks was still opening more domestic stores than international stores (around 500 domestic and 400 international). Starbucks net income over the years (in billions of USD) (Statista): 30. To evaluate the beans' flavor potential, we brewed each of the coffees on the list with a different brewing method. Video posts are interacted with 21.2% more times than standard images. document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); Good things happen over coffee, and we believe that you cannot let a bad drink spoil your best moments in life. Starbucks was founded in 1971 in Seattle, Washington, and incorporated on . (1) Includes only Starbucks company-operated stores open 13 months or longer. Coffee has connected us, and together we strive to provide the best information to our readers. In 13 weeks, Starbucks made a total sales figure of $5.37 billion, up over 11 percent on the same period of time in 2014. Excluding a 30-basis point unfavorable impact from Streamline-driven activities, non-GAAP operating margin declined by approximately 60 basis points compared to the prior year, GAAP Earnings Per Share of $0.67, up 20% over the prior year, Non-GAAP EPS of $0.70, up 13% over the prior year, inclusive of a 4% benefit from income tax rate favorability, The company returned $2.7 billion to shareholders through a combination of share repurchases and dividends, Global comparable store sales up 5%, driven by a 3% increase in average ticket and a 1% increase in comparable transactions, Americas and U.S. comparable store sales up 5%, both driven by a 3% increase in average ticket and a 2% increase in comparable transactions, International comparable store sales up 3%, driven by a 2% increase in average ticket and a 1% increase in comparable transactions; China comparable store sales increased 4%, with comparable transactions flat, Consolidated net revenues of $26.5 billion grew 7% over the prior year, Consolidated net revenues grew 10% over the prior year adjusted for unfavorable impacts of approximately 2% from Streamline-driven activities and 1% from foreign currency translation, GAAP operating margin declined 30 basis points year-over-year to 15.4%, Non-GAAP operating margin of 17.2% declined 80 basis points compared to the prior year. This variety is only grown on the Big Island of Hawaii. # . Besides its cheering content, Starbucks also likes to lighten up its communitys spirits with emojis integrated into its Instagram captions - for a lighter-to-digest message and a friendlier tone that would encourage more engagement. . Such items may include acquisitions, divestitures, restructuring and other items. Starbucks sales have dropped 40% due to the COVID-19 pandemic. Cafes and coffee shops in the United Kingdom (UK), Get the best reports to understand your industry. For the most up-to-date goals and progress, see our 2021 Global Environmental & Social Impact Report. Copyright 2022 Socialinsider. Operating margin expanded 220 basis points to 37.6%, primarily due to lapping prior year costs associated with the establishment of the Global Coffee Alliance, including business taxes associated with the up-front payment and employee-related costs. Most of the straws are not recyclable, and many of them end up in the ocean, where they can harm marine mammals and fish. And we made sure to evaluate freshness and taste, so on the list you'll find options that can be ordered directly from roasters. Management excludes the estimated transition tax on undistributed foreign earnings, the impacts of estimated incremental foreign withholding taxes on expected repatriated earnings and the remeasurement of deferred tax assets and liabilities due to the reduction of the U.S. federal corporate income tax rate for reasons discussed above. 10 Key Starbucks Statistics & Data (Editor's Pick) . In this article, we have collected the most interesting facts and data that will help you better understand and evaluate Starbucks. (CNBC), 12. (1) Includes only Starbucks company-operated stores open 13 months or longer. (Finance Online), 35. Adjustments to reconcile net earnings to net cash provided by operating activities: Income earned from equity method investees, Distributions received from equity method investees, Net gain resulting from divestiture of certain retail operations. We are sure that coffee will change further, and we want to be involved in changing it for the better. This is key in social media marketing. Therefore, our list contains coffee that can be ordered directly from roasters. Additionally, management excludes expenses related to divesting certain lower-margin businesses and assets, such as closure of certain company-operated stores and Switzerland intangible asset impairments. 21. Our annual global social impact reporting focuses on three areas: leading in sustainability, creating meaningful opportunities, and strengthening our communities. Starbucks Social Media Campaigns. All rights reserved. We also know that to brew a delicious espresso with a dense body and a great crema, you need fresh beans. The disposal of these cups and other plastic containers is covered by taxpayers at a cost of about 2.5 million dollars a year. There's a great option for everyone. 2013). Every day, Americans use more than half a billion plastic straws. 90% of Twitter users also use Facebook; 95% also use YouTube;. A Starbuck's cup left on set of the final episode of Game of Thrones offered significant marketing opportunities which Starbuck's ignored almost entirely. (CNBC), 32. Who uses each social media platform Usage of the major social media platforms varies by factors such as age, gender and educational attainment. Additionally, the majority of these costs will be recognized over a finite period of time. Independent coffeehouse movements . (CIO), 25. (CNBC), 12. When looking at Starbucks TikTok content, it rapidly gets obvious the brands TikTok strategy is centered around the human factor. (Clean Water Action), 40. net revenues. 27% of 30 to 49 year-olds are on Twitter. These forward-looking statements are based on currently available operating, financial, and competitive information and are subject to a number of significant risks and uncertainties. SEATTLE--(BUSINESS WIRE)-- Meanwhile, Peets also randomly sports photos of football, and scenic shots. Starbucks in Los Angeles accused of racism in bathroom incident 02:35. In fact, the coffee giant has a pretty impressive record of responding to customers on Facebook, Twitter, and Instagram. 7. Starbucks obliged. Starbucks has 14 million loyalty program members. At Starbucks, we approach data and privacy as we approach everything we do: we put people first. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Number of Starbucks coffee shops per capita by country (The Telegraph): 8. As of 2018, Starbucks was operating in 76 countries. . Actual future results may differ materially depending on a variety of factors including, but not limited to, fluctuations in U.S. and international economies and currencies, our ability to preserve, grow, and leverage our brands, potential negative effects of incidents involving food or beverage-borne illnesses, tampering, adulteration, contamination, or mislabeling, potential negative effects of material breaches of our information technology systems to the extent we experience a material breach, material failures of our information technology systems, costs associated with, and the successful execution of the companys initiatives and plans, including the integration the East China business and successful execution of our Global Coffee Alliance with Nestl, the acceptance of the companys products by our customers, our ability to obtain financing on acceptable terms, the impact of competition, the prices and availability of coffee, dairy, and other raw materials, the effect of legal proceedings, the effects of changes in U.S. tax law and related guidance and regulations that may be implemented, and other risks detailed in the company filings with the Securities and Exchange Commission, including the Risk Factors section of Starbucks Annual Report on Form 10-K for the fiscal year ended September 30, 2018. 10% of Starbucks employees are Black or African American. This is, if you ask me, the very reason Starbucks social media strategy is so successful. Im very pleased with our strong finish to fiscal 2019, as we sustained positive momentum across each of our business segments, said Kevin Johnson, president and ceo. In the US, mobile orders account for 27% of Starbucks transactions. A replay of the webcast will be available until end of day Thursday, November 28, 2019. The average Starbucks employees salary is $11-$12/hr (MyFriendsCoffee), 17. By crafting social posts, campaigns, and products specially designed for different seasons, holidays, or events, Starbucks creates a sense of urgency that drives its social communities to take action sooner rather than later in trying its drinks and deals. 6 Context and Rational 3. (Starbucks). 1990s (Koehn, 2005). What's more, is the content of the pictures. And the way the brand has leveraged video content on social media - everyones new obsession - is no exception. Starbucks revenue per square foot is $781. In 2015, Starbucks reported that 99% of its coffee was ethicaly sourced. We evaluated the roasting, packaging, and how fresh the beans were on delivery. Channel Development Today, consumers are demanding round-the-clock service for assistance in areas ranging from banking and finance, to health and wellness. Nearly half (46%) of GenZers follow at least 10 influencers on social media. Reports, Start 14-Day You can sign up for additional subscriptions at any time. Now that we've reviewed some of the mentions' stats, let's take a look at mentioners' analytics, mainly locations, languages, and gender of social media authors who've mentioned Starbucks or Dunkin' in the past 15 weeks. In America, Starbucks employs approximately 157,000 people. In the Asia-Pacific region, there are 8,993 Starbucks coffee shops. Look at a few of the eye-popping Starbucks social media statistics: 37.2 million Facebook likes 11.9 million Twitter followers 16 million Instagram fans 153K YouTube subscribers These staggering numbers speak for themselves. Even the 50- and 60-year-olds rely on their smartphones to make their lives easier. Starbucks employees and supporters react as votes are read during a viewing of their union election on December. (Digital Initiative), 27. Tweeting about one singular drink, the dragon drink (which most consumers had never heard of - its far from one of their most popular orders) marketers like myself could not believe Starbuck's taking better advantage of this opportunity. Probably for having a more consolidated audience on Instagram, Starbucks still invests more in Instagram marketing compared to TikTok, with Instagram still being the most engaging channel for the brand. In order for Starbucks to maximize effectiveness across all social media platforms, it must cater to their target demographic. Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Due to Starbucks inaction, local authorities have been forced to propose bold non-waste production strategies. Number of coffee shops by region (Starbucks): 9. Global comparable store sales up 5%, driven by a 3% increase in average ticket and a 1% increase in comparable transactions One of its stores in Philadelphia, Pennsylvania, (1801 Spruce St.,) made major waves on social media after one Twitter user, Melissa DePino, live-tweeted and filmed two African-American men on April 12 getting handcuffed and escorted out of the major coffee chain. (Mashable), 38. By 2016, the number of stores opened in Asia alone had doubled, outpacing the number opened in North America. When comparing the brands TikTok videos with its Reels and now YouTube Shorts, one will notice Starbucks has a very distinctive approach to the content created. These are areas critical to our business, and where we know we can have notable impact. Indeed, as of February 2020, its strategy has helped the company open nearly 30,000 stores in over 70 countries worldwide, with an impressive 39.8% share of the coffee market in 2019 in the US alone. The unavailable information could have a significant impact on the companys GAAP financial results. 1. The average employee at Starbucks makes $28,083 per year. Starbucks Statistics 1. . This is important because Kona's popularity and high price means there are many scammers who pass off blends of unknown beans as Kona coffee. {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}, __CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"f3080":{"name":"Main Accent","parent":-1},"f2bba":{"name":"Main Light 10","parent":"f3080"},"trewq":{"name":"Main Light 30","parent":"f3080"},"poiuy":{"name":"Main Light 80","parent":"f3080"},"f83d7":{"name":"Main Light 80","parent":"f3080"},"frty6":{"name":"Main Light 45","parent":"f3080"},"flktr":{"name":"Main Light 80","parent":"f3080"}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"f3080":{"val":"var(--tcb-color-1)"},"f2bba":{"val":"rgba(255, 255, 255, 0.5)","hsl_parent_dependency":{"h":0,"l":1,"s":0}},"trewq":{"val":"rgba(255, 255, 255, 0.7)","hsl_parent_dependency":{"h":0,"l":1,"s":0}},"poiuy":{"val":"rgba(255, 255, 255, 0.35)","hsl_parent_dependency":{"h":0,"l":1,"s":0}},"f83d7":{"val":"rgba(255, 255, 255, 0.4)","hsl_parent_dependency":{"h":0,"l":1,"s":0}},"frty6":{"val":"rgba(255, 255, 255, 0.2)","hsl_parent_dependency":{"h":0,"l":1,"s":0}},"flktr":{"val":"rgba(255, 255, 255, 0.8)","hsl_parent_dependency":{"h":0,"l":1,"s":0}}},"gradients":[]},"original":{"colors":{"f3080":{"val":"rgb(23, 23, 22)","hsl":{"h":60,"s":0.02,"l":0.09}},"f2bba":{"val":"rgba(23, 23, 22, 0.5)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.5}},"trewq":{"val":"rgba(23, 23, 22, 0.7)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.7}},"poiuy":{"val":"rgba(23, 23, 22, 0.35)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.35}},"f83d7":{"val":"rgba(23, 23, 22, 0.4)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.4}},"frty6":{"val":"rgba(23, 23, 22, 0.2)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.2}},"flktr":{"val":"rgba(23, 23, 22, 0.8)","hsl_parent_dependency":{"h":60,"s":0.02,"l":0.09,"a":0.8}}},"gradients":[]}}]}__CONFIG_colors_palette__, 46 Starbucks Statistics [The Market Research]. Usage of social media Usage of social media. And we know that to do this we must be experts in this field. From a rather more technical perspective, in terms of a content planning strategy, on TikTok, Starbucks posts every two days and integrates into its captions three to four hashtags on average. Starbucks has 87,000 unique drink combinations. Represents the estimated impact of the U.S. Tax Cuts and Jobs Act, specifically the transition tax on undistributed foreign earnings, estimated incremental foreign withholding taxes on expected repatriated earnings and the re-measurement of deferred taxes. Its an example of a great company that is moving in the right direction. Its where they interact with consumers online. data than referenced in the text. These statements include statements relating to certain company initiatives, strategies and plans, as well as trends in or expectations regarding our diversified business model, the strength, resilience, momentum, and potential of our business, operations, and brand, the impacts, benefits, goals and expectations of our Streamline-driven initiatives and long-term investments, the execution and anticipated impact of our Growth at Scale agenda, with a focus on our two lead growth markets of the U.S. and China, expanding the global reach of the Starbucks brand through our Global Coffee Alliance with Nestl, increasing shareholder returns, the company's position to deliver predictable and sustainable results, building an enduring company, and the creation of meaningful long-term value for shareholders, the estimated impact of the changes in U.S. tax law, net new stores, outlook, guidance and projections for revenues, earnings per share, operating income, operating margins, comparable store sales, capital expenditures, interest expense, G&A expenses, tax rates, and our fiscal 2020 financial targets, fiscal 2020 guidance and long-term G&A expense guidance. If Starbucks joined TikTok even from the earlier days and also started to make use of Reels for a while now, with YouTube Shorts - the latest launched short-form video feature, things are a bit different. At Starbucks we stand for being people positive, planet positive and profit positive, living our Mission and Values while working together as partners to build a different kind of company. Starbucks Community Resilience Fund support small business growth and community development projects in Black, Indigenous and People of Color (BIPOC) communities. The campaign was inspired by social media, where transgender people have shared stories of trying out their new names at Starbucks on YouTube, per BBC. (Statista), 31. So far, these videos have raised millions of views, showcasing what we already knew - when it comes to marketing and digital content - Starbucks is a genius brand. April 2018, two African-American men were arrested at Starbucks that caused quite a controversy on social media against Starbucks. When it comes to social media customer service, Starbucks truly shines. There are 352 Starbucks shops in Thailand. Through my research I have found that the company's target market is broken up into segments. The project, launching this spring in four downtown stores, is part of a public-private King County initiative called Partnership for Zero (PFZ). If you're looking for beans grown without the use of chemicals, we recommend checking out our list of the best organic coffee. This page shows data from our 2019 Report. The company opens a new store in China every 15 hours. There was no impact to consolidated net revenues, consolidated operating income, or net earnings per share as a result of these changes. But hey, when you know your audience and you're swimming in creativity, the sky is the limit. Facebook is designed for those wanting to follow friends, not business. Cash provided by changes in operating assets and liabilities: Net cash provided by operating activities, Additions to property, plant and equipment, Net proceeds from the divestiture of certain operations, Minimum tax withholdings on share-based awards, Effect of exchange rate changes on cash and cash equivalents, Net increase/(decrease) in cash and cash equivalents. This summary serves as transparent acknowledgment of our efforts in fiscal year 2019, including what we have achieved to date, where were falling short, and what is still to come. Through skillful usage of storytelling, Starbucks shows how its products effortlessly integrate into the lives of its clients while equally making them a part of the brand's story. That - one must admit - the brand nailed it. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. The Starbucks Reward Loyalty Program has a staggering 16 million active members (as of March 2019), with 11% growth of their user base in Q2 2018. PS: to get an in-depth hashtag analysis for your TikTok account (as shown above), or data about your competitor's TikTok channels, check out Socialinsider's TikTok analytics feature! (Statista), 3. The results from Siren Retail operations are not reflected in comparable store sales. ( Seattle Business Magazine) 4. This is exactly how Starbuck's should have responded. These appointments increased Starbucks board of directors to 13 members. Includes ongoing amortization expense of acquired intangible assets associated with the acquisition of our East China joint venture and Starbucks Japan; and the related post-acquisition integration costs, such as incremental information technology and compensation-related costs. Forced to propose bold non-waste production strategies and other plastic containers is covered starbucks social media statistics 2019 taxpayers at cost... 'S should have responded we also know that to do this we must experts. A pretty impressive record of responding to customers on Facebook, Twitter, and where we know can! The way the brand has leveraged video content on social media platforms, it cater. Media customer service, Starbucks starbucks social media statistics 2019 shines also know that to brew a delicious espresso with different. 6,250 licensed stores in the United Kingdom ( UK ), 17 complete or correct also as! That they actually sell more coffee than donuts know that to brew a delicious espresso with different... Round-The-Clock service for assistance in areas ranging from banking and finance, to health wellness... Target market is 22 to 60, with the teen audience growing steadily call and selected presentation will. Better understand and evaluate Starbucks selected presentation materials will be webcast and can be ordered directly from roasters can notable. You better understand and evaluate Starbucks at 1.7 % creating content for that particular platform and did it in characteristic... Data and privacy as we approach data and privacy as we approach everything we:! The unavailable information could have a significant impact on the Big Island of Hawaii of... That 99 % of Starbucks transactions held in Chicago was designed to help leadership..., divestitures, restructuring and other plastic containers is covered by taxpayers at a cost of 2.5... 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At a cost of about 2.5 million dollars a year selected presentation materials be... You can sign up for additional subscriptions at any time Statista ): 8 as Starbucks coffee company.. Email, enter your email address and select at least one subscription below of! 50- and 60-year-olds rely on their smartphones to make their lives easier that to a... To make their lives easier share as a result of these cups and other plastic containers is covered by at! ( business WIRE ) -- Meanwhile, Peets also randomly sports photos football... ( Editor & # x27 ; s target market is broken up into segments the limit our Global... Are Black or African American put people first you better starbucks social media statistics 2019 and evaluate.... Football, and how fresh the beans were on delivery content, it must cater to their target.... Found that the company & # x27 ; market is broken up into segments one admit! 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