Samsung now sells one in every three smartphones and has more than double Apples market share. In addition, unlike Apple, Samsung has forged many business partnerships with other companies within the same industry. In this spot promoting the Galaxy S5, Samsung dwells on the lack of autonomy of iPhone 5S and openly disparages Apple users. In addition, this paper also investigates the core competence for both companies. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google. Through the meta-analysis, it is equally easy to derive the statistical testing for all the factors involved in the progress of the secondary researches (highlighted in the secondary research sources). The unrivaled success that Samsung has witnessed in the digital world has even scared most of its competitors but in the same breadth, the company has been able to wow its consumers by creating superior products. Currently, the world does not have a doubt regarding Apples ability to succeed. This move has been informed by the unique characteristics of the web-based marketing strategy when compared to other conventional marketing strategies. The usefulness of the qualitative research design will therefore be limited to getting a comprehensive conceptualization of the differences and similarities between Samsun and Apples business strategies (based on the backdrop of organizational decisions made by the companies). This revelation came after Apple opened itself to other organizations such as ABC nightline to be part of the companys supply chain after the new company CEO adopted an open policy to the companys associations (Mallin, 2011). This strategy is further complimented by the focus on work experience as an important ingredient to Samsungs working plan. Apple and Samsung have achieved high levels of business success over the years. Available from: https://edubirdie.com/examples/a-comparative-analysis-of-apple-and-samsung-regarding-their-marketing-mix-strategies/. It is observed that most of Apples iconic products such as the iphone and the ipad still have immense opportunities for growth but as the opportunities for growth open in the world market, the consequences of making the smallest hiccups in production become severe. Samsungs employees therefore gained from the sports sponsorship in this manner. It is not confirmed if Samsungs pricing strategy contributed to the companys decreased debt levels because the companys debt shrunk from an unsustainable $10.8 billion to a mere $1.4 billion. All products of Samsung are sold to a single distributor who in turn will sell it forward to retailers (Marketing91, 2019). This is an uncontrollable aspect of the companys operations. Samsungs desire to change the terms of engagement as part of its competitive strategy is also intended to come up with new and unexpected strategies for overcoming its competition. This competitive pricing is used for products like televisions, air conditioners, refrigerators, like other competitors Panasonic or LG which sells similar products as Samsung. In addition to the screen of the iPhone voluntarily extinguished, its list of features was much shorter than that of the Galaxy S3. Jason (2011) observes that the world market is obsessed with hi-tech technological gadgets such that it has been easy to overlook what a shortfall of these gadgets may mean for the consumers. This essay begins by discussing the market value of the both companies. Apples human resource strategy is based on employee excellence as one of its core elements of business success. Nonetheless, for a long time, Samsung has been battling with Hewlett-Packard (HP) for the position of the best information technology (IT) manufacturing company in the world, and in 2009, Samsung won this coveted price (Jason, 2011, p. 13). Cisco is one such entity. Talk to the audience in their language 4. Evaluating the performance of Samsung and Apple in different quarters of 2011, we see that Apple sold 18.65 million Smart phones in the first quarter of 2011 (alone) while Samsung sold slightly more than 12 million units (Deagon, 2011, p. 1). Their brand recognition is supported by its vast product ecosystem. Web. In this event, the company launched a series of futuristic products such as mobile phone watches, the PDA-phone, the digital camera cum mobile phone, the MP3 mobile phone and the its latest model of 3G mobile phone (Henny, 2003, p. 6). Djurup, R. (2013). Comprehensively, we will be able to come up with a systematic review of the research problem by eliminating the less-precise effects size of the research information collected from the secondary research sources. Knowing the rivalry of the two companies, the choice of this actress is certainly not a coincidence. Finally, the last motivator for Apple to join the television market is that it gives it an opportunity to venture into the hardware market. With the expected venture of Apple television product, existing movies and television studios are expected to counter apples move by creating a parallel product that almost offers Apples exact features. The strategies however did not yield much fruit. The media has often portrayed Apples culture and business practices as uniquely unconventional and odd. Looking forward, Samsung expects to take advantage of increased internet penetration in most of its primary and prospective markets to introduce newer technology. Samsung managed to do so and it consequently made a lot of money as a result. Create a community of customers 5. The company believes the Apple television is going to be a big project for the company because of several reasons. Till now, Apple was mainly focusing on the development of personal computer and multimedia software such as Pages, iMove, etc. Some observers note that Apples strategy of defeating its competition is by widening the competitive moat but at the same time, the company is good at preparing the grounds for future product launches. Now, regardless of which continent one hails from, it is virtually impossible to miss a Samsung brand in the stores. Looks like youve clipped this slide to already. In this regard, product models are viewed as efficient, exclusive and expensive. This paper proposes that Samsung should re-evaluate its business strategies to be in tandem with the needs of todays technological world by focusing on the software market. The subsequent development of the iPhone and smartphones brought new progress in the mobile phone industry as was later evidenced by Samsung. Apple and Samsung keep on experimenting bringing various competitiveness strategies, such as new product launch, major innovations, mockups of the rivals offer, product line extensions, aggressive advertising campaigns as well as lawsuits. For instance, a companys business strategy is the best indicator for determining a companys financial health. These codes are usually words that show the link between the information obtained and the research objectives. (2023) 'Comparative Analysis of Apple and Samsung'. This brand association could be best seen through Samsungs contribution to the technical and logistical sector of the Olympic Games organization. %PDF-1.5 The company managed to develop a strong brand through simple product designs. The second battlefront for Apple will be the stiff opposition forged by existing content distributors. February 23, 2023. https://studycorgi.com/apple-vs-samsung-companies-business-strategies-comparison/. Seongjae (1999) made this statement to summarize the philosophy of Samsungs human resource strategy. Our writers will provide you with an essay sample written from scratch: any topic, any deadline, any instructions. For instance, the business association between Samsung and Apple (in the supply of hardware parts for Apples products) shows the acquisition of new resources for Apple in sustaining its business strategies. Apple has been competing with Samsung for a while now. Fortunately, Samsung has an edge above its competitors in this market segment because it supplies some of these accessories to its competitors, thereby having an upper hand above them. This diversity is likely to be realized from the inclusion of diverse information sources in the secondary research studies. Recently, the companys CEO stated that if the company exits the manufacturing industry, it is going to lose (Mallin, 2011, p. 5). MacBook, iPad, iPhone, iWatch are all premium products (Marketing91, 2019). This conviction by Samsungs management is considered an unpopular strategy but the company bets its billions that it can make the strategy work. Germany, Netherlands, South Korea and Australia are just some of the countries that have played host to the battle of supremacy between Apple inc. and Samsung electronics (Deagon, 2011, p. 1). On the other hand, Samsung has a wide range of product models that are not high-end. Seongjae (1999) notes that most of Samsungs employees do not leave work for vacations or holidays unless they have attained their retirement age. This suspicion exists despite the fact that Samsung is considered among the most transparent companies in the emerging market economies. That's astounding. Chris (2008) explains that. The ad praises the virtues of the Ultra Power Saving Mode feature that disables connections and shifts the screen to grayscale for longer battery life. This report focusses on these two companies and their marketing mix strategies. Apple therefore seeks to exploit the potential existing in the growing middle class. Cultural competency is a leadership initiative at Samsung, and its role is to understand customers requirement from a broader perspective (Dippel Jr, 2012). These tools will mainly be used because of the reliance on secondary data as the main form of data collection tool. Apple VS Samsung f4 P's of Marketing Cost: Apple-Apple utilizes a premium pricing strategy. The methodology for this study is mainly based on the qualitative research design. There are many lessons that can be learned from the Neflix case. After weighing the findings of this paper, it is important to point out that Apple and Samsung have many commonalities among their business strategies. Jason (2011) explains that, The effectiveness of Samsungs sponsorship was shown at the ATHENS 2004 Olympic Games which had a positive impact on brand awareness, with an increase from 57% to 62% (p. 6). Disclaimer: Services provided by StudyCorgi are to be used for research purposes only. Jobs also introduced a new company philosophy where employees only have to work within specific areas of competence (Mallin, 2011). (2019, March 10). Samsung gives many offers and discounts to its trade partners to motivate them to sell Samsung above the competition (Marketing91, 2019). Nonetheless, Apple and Samsung both acknowledge that the key to sustaining their operations is developing a highly competent human resource pool. Here, Samsung branded most of the sporting equipments used in the games and facilitated the use of all communication equipments in the 2002 Olympic games (Henny, 2003). E.g. Apples business-level strategy is to utilize differentiation as an innovation mechanism. Bilan de la mise en oeuvre des plans de rponse- Mawuli AMEWUAME - Situation Rseau de prvention des crises alimentaires (RPCA), Evolution_Of_ERP_and_Role_in_Supply_Chain[1].pptx, Situation agropastorale_Traore_March.pptx, Applications of Multivariable differential Calculus.pptx, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. a) Macintosh known by people as Mac was the first widely-sold personal computer with a graphical user interface and a mouse. This spike in sales was attributed to changes in consumer preferences. Samsungs sponsorship strategy has seen the multinational company pay huge sums of money in such ventures because the companys management believes that sports plays a huge role in stabilizing the companys bottom-line. Nike makes some of the best products in the world products that you lust after, absolutely beautiful stunning products. They have to make sure to keep their status as a quality leader and therefore, cannot experiment as much as Samsung. You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. For instance, Samsungs galaxy tablet has been compared with Apples ipad, and Samsungs Galaxy S mobile phone has been compared with Apples iphone (Mallin, 2011). This trend shows that Samsungs prominence in the Smartphone market has been on the rise. This downward push has been precipitated by lower wages and cheaper engineering technology from the Chinese market. Apple has gained customer loyalty and brand recognition due to its diversification strategy and fulfilling customers desires (Khan and Alam, 2015). The owners of Galaxy S5 wander around them and are not at all embarrassed when the battery of their phone announces their weakness by notification. In this segment of the marketing mix, the emphasis is on how costs speak to the organization and its items, while meeting customer desires. Thus, in the marketing mix of Samsung, the product portfolio is one of the strongest points from the company (Marketing91, 2019). For instance, it would be easy to establish the diversity of the researches obtained from the different types of information sources highlighted in the secondary research information. These views provide the right framework for the analysis of the research problem. February 23, 2023. https://studycorgi.com/apple-vs-samsung-companies-business-strategies-comparison/. Businesses therefore have to devise new ways of creating value to their consumers so that they stay relevant in the wake of such unpredictable operating environments. There is also a strong similarity between Apple human resource strategy and Samsungs human resource strategy. This paper also seeks to establish how Samsung and Apple use their value chain competences as part of their business strategies. Advanced coding techniques use integrated computer software such as the Computer Assisted Qualitative Data Analysis Software which does little to supplement the interpretative nature of the exercise (but improves the efficiency of the process altogether). This strategy is perceived as a close-ended approach to Apples operations because VAR (2005) warns that it may be toxic to the companys ecosystem. Jason (2011) also explains that Apple intends to incorporate an ecosystem lock-in in the Apple television through an assertion that. Consumer electronics, Cloud computing, Digital distribution, However, there are impending problems associated with this strategy, but top among such strategies is regulatory problems. The figures have changed over the years with Apple at 18% and Samsung at 23.4% in the first quarter of 2022. 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