(And also let you keep your calm.). I love event marketing because from my perspective, events are the epicenter of all marketing, sales, and product teams, says Lathan It is the one place in a company where all of those different departments come together for a common purpose.. I accept Convene's Privacy Notice and agree that any information I provide on this or subsequent forms will be used in accordance with it. Increase turnover: you can directly tackle the big one and aim for an increase in turnover. var allInputs = form_to_submit.querySelectorAll('input, select, textarea'), tooltips = [], submitted = false;

}; Welcome new employees to drive improved morale. } if (callback) { Was the budget or budget range met? Your customers will enjoy meeting your team and creating a thank_you.style.display = 'block'; With these FREE documents, youll improve the consistency and reduce the subjectivity of your. } We do not want as soon as possible, but in 3 months. Dont make this mistake! Lead a Shes the founder of Event Planning Blueprint whose planned events for Hollywood celebrities, large national festivals, and global brands. 1. Eliminate personal bias so discussions are not misinterpreted. Creating a timeline is also crucial if you dont have the luxury of time when planning an event for a client. Regardless of your objective, one or more of these main event KPIs should be a great fit for your needs: Event software is especially helpful for measuring these KPIs, so make sure you have a reliable platform ready to go ahead of time with all the features needed to capture your chosen data. These reports can help you track metrics like attendee engagement, registration demographics, sponsor traction, and so much more. Performance Review Documents will give you the tools you need to focus on every aspect of the performance review, from preparing and conducting the appraisal to following up after its completed. He would be an asset to any company and especially sport or event management. } When you are an event planner, the Human Resources aspect is just as important as in any other profession. For example:If youre planning an event around Christmas or Thanksgiving, sending gifts can be one of your event objectives. e.preventDefault(); Implement a single, scalable solution for roughly 4,700 guests that will educate both partners and customers on our newest products. Do you need a personal challenge to motivate yourself? Heres what first time event planner should be measuring for event success: This might be the most obvious KPI that every event planner focuses on. } When I got into Event planning, I did not really have this life changing moment or some epiphany.

for (var i = 0; i < allInputs.length; i++) { But if this is unlikely, adjust the goal to the capabilities of your organization: My event is to be 40% more profitable than last years edition. Select your objective goals first such as: Be the leading Bluegrass indoor music festival in Ohio. They specialize in organizing tailored in-person events that meet their clients event goals and objectives. Set yourself the goal of learning to decompress! Now, that is an awesome definition of success because it means that as long as you are pursuing a goal that excites you and gets you up in the morning, you are already a success. + serialized + '&jsonp=true'); Earn a Promotion. However, they each have distinct meanings: When determining the goals behind the event, you are simply documenting the purpose of the event. When setting goals, work with SMART goals, which are: For instance, saying you want to host the best marketing conference ever is not very specific or measurable. Keep a journal is hard for me but I will try my best to do it because I have heard it really helps keep you on track. match[2] : null; Yes, I actually get up and dance, and sometimes I look like Elaine from Seinfeld. You can adjust all of your cookie settings by navigating the tabs on the left hand side. WebEvent KPIs are tailored to the type of event, the event size and budget, the data available, andabove all elsethe event goals. var elems = form_to_submit.elements[elem.name], found = false, err = []; The terms goals and objectives are often used interchangeably. Analyze project requirements and develop strategies. var head = document.querySelector('head'), script = document.createElement('script'), r = false; tooltip.appendChild(arrow); remove_tooltips(); Give a concrete time element. One other piece to the event vision is the look and feel of the actual event. Weak Goal Example: Im going to secure a promotion. Now that you know your audience, team, and stakeholders, the next step is understanding their needs. However, theres more to the story. But if you do have time, a timeline can help you with coordination as far out as days and weeks in advance to event day. } Find a solution that helps attendees network with one another while also measuring event effectiveness. tooltips = []; Moreover, we do not necessarily notice it, but we do it on a daily basis. Here are 100 phrases to adapt, from 2600 Phrases for Setting Effective Performance Goals by Paul Falcone as well as additional performance goal phrases that may help you to provide more useful feedback to struggling team members. addEvent(input, 'input', function() { } var elems = form_to_submit.elements[elem.name]; script.type = 'text/javascript'; var wrapper = document.createElement('div'); window._show_thank_you = function(id, message, trackcmp_url) { NPS (Net Promoter Score) is used by many event planners to measure customer satisfaction and collect feedback from attendees. A teacher whose trying to improve her students grades is a success. You might also want to invest some money into your event marketing efforts if its an especially large event. return new_tooltip; div.innerHTML = html; Refer to our Privacy Policy or contact us at privacy@cvent.com for more details. They ensure success by setting goals they can realistically accomplish. 1. var _removed = false; Most professional event planners send surveys before, during, and after the event to understand what interests their audience. document.querySelector('[id^="_form"][id$="_submit"]').disabled = false; Are you selling enough tickets? The goals will help guide the appraisal and give you specific employee responsibilities and metrics to evaluate during the performance meeting. element.addEventListener(event, func); for (var i = 0; i < tooltips.length; i++) { Goal 1: Boost brand reach/awareness by Y% Objectives for this goal: An objective for this goal could be Understanding the why is important but you also need to quantify your goal. We think you are ready to plan meaningful goals for your future events. return no_error; How to Plan the Best Event in 10 Stress-Free Steps19 Event Trends That Will Shake Up Meetings & Group Business in 2020, Free Event Management Software for Planners and Properties. An event goal is a specific and measurable result from an event. A paid advertisement that performed well but targeted the wrong audience, for example, individuals who live far away from your event. Avoid offensive jokes and disrespectful actions. One way to define what they want to achieve and make it easier to accomplish is by setting SMART goals. Post-event surveys are a great way of gauging how your audiences overall experience. if (allInputs[i].dataset.autofill === "false") { By clicking GET STARTED, I agree to be contacted regarding my request and to receive additional communications from Convene. if (html) { Before you start planning any kind of event, the first thing to do is define your event goals and objectives. Create a course of action for projects without supervision. These healthy habits will help you do all that and more. When I commit to something or someone Im going to do exactly what I said I would do. window.cfields = {"15":"favorite_color"}; Goals are usually specific and measurable. button.parentNode.insertBefore(wrapper, button); } } else if (input.tagName == 'SELECT') { Dont forget to leavea little bit of wiggle room in case you need it. if (!no_error) { Find a virtual event platform that offers powerful networking features. var serialized = _form_serialize(document.getElementById('_form_55_')); Their solution: a mobile event app that gathers the community together before, during, and after each iteration. Also, try these performance review phrases during an evaluation with an employee who struggles with punctuality: Some employees struggle with having an appropriate attitude at work. addEvent(window, 'scroll', resize_tooltips); How to set personal objectives as an event planner? Develop skills to manage stressful situations well. Use sales techniques to offer additional products and services. To encourage event engagement and more engagement in future events, the planners decided to focus on bringing people together both on and offline. } A goal to plan a week-long country music festival by the end of the month is time-based and specific, but its probably not attainable or realistic. Event planning can be tough just because of the number of stakeholders and third-parties you have to rely on to make everything come together. We'll reach out to you within a few hours. According to Joey Kercher, CEO of Air Fresh Marketing, The connection between the customer and the live person at your event can help put a face on your brand and establish an emotional response to your brand.. How many people tagged your location in a picture on Instagram? var selected = true; A hard skills objective can also be the learning of a new language or the development of a new skill. } We can start with the one weve already introduced above: 1. selected = false; "); Dont give up, keep going. } else { I loved your 5 tips for setting a new goal though and I am hoping to use those in even my weight loss goal this year. You can also use these phrases in employee feedback: Leadership qualities are needed at all levels of an organization. When youre pouring down resources into hosting an event, it only makes sense to be able to measure how it performed. The goal of your event must be the part of the organizations strategy and priorities. Sounds like a common (and generic) goal but they turned it into something much more strategic. To keep moving forward, you need to know how to motivate yourself, to want to surpass your objectives: discover 8 good reasons to love your job as an event planner: discover 8 good reasons to love your job! } You can also have roaming security staff dotted throughout the venue to be at the ready in case anything happens. For example, if a ticket is free or heavily discounted, registrants may feel there is little risk in not attending the event. if (needs_validate(elem)) { For example, if your venue has strict load-in and load-out times for suppliers, youll want to note that on your timeline. if (no_error && /date_field/.test(elem.className)) { }; } We know event goals are essential, but what do they look like? Accept and process constructive criticism. In an in-person event, conversations happen spontaneously in the lobby, near the coffee machine, at the dinner tables, and during the session breaks. Remember that taking training can help you achieve your goals as well. At work, its the same thing. Heres a simple framework to build upon for future events. if (allInputs[i].value == fieldVal) { } Math was never my favorite subject. To boost customer service: When we lose a customer, follow up to discover what we could have done differently.. for (var i = 0; i < elems.length; i++) { }; One of Marketing360s clients was concerned about getting more people to register for their upcoming event. Seek ways to assume responsibilities beyond your current job description.. Timely defined: last but not least, you must define a time limit to achieve your objective. var form_submit = function(e) { Now that you have understood how to set objectives, it is time to understand how to adapt them concretely to the event sector. Cooperate with others to foster team spirit. "); elem.className = elem.className + ' _has_error'; Life has a funny way of working, doesnt it Alan! Its great to reach for the stars when setting your goals, but think realistically of what you can actually achieve. However, while planning a virtual event, you might want to look for a virtual event platform that streamlines your event production or allows you to engage your audience depending upon your goal. . What do you hope to accomplish in hosting an event? return true Example: Increase registrations by 10% by the end of July. It means so much to me that youre a part of our supportive and growing International community, so thank you for sharing. } So youve been tasked with planning an event. addEvent(input, 'blur', function() { These additional performance goal phrases might help: To improve communication: Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. They help managers conduct more effective performance reviews. Here are 5 tips to create a new habit: Whats the most important goal youve accomplished in the last three months and what habit did you change or use to achieve that goal? speakers, panelists) do you need to put in place to accomplish this goal? err.appendChild(div); Here are some performance review phrases to use if communication is a weakness for the employee: Some employees just arent creative or struggle to come up with innovative ideas. is used by many event planners to measure customer satisfaction and collect feedback from attendees. }; no_error = false; They can be quite harmless, such as trying to do sports 3 times a week, or more serious, such as buying a house before the age of 30. var tooltip = document.createElement('div'), arrow = document.createElement('div'), inner = document.createElement('div'), new_tooltip = {}; } no_error = false; };

For example, I set 12 yearly goals that include contribution and paying it forward, spirituality, travel and experiences, and personal and professional growth and education; then I focus on my habits that will get me to those goals. if (!r && (!this.readyState || this.readyState == 'complete')) { First Event is a leading event management company offering event management services to its global partners since 1998. if(el.getAttribute('required') !== null){ What do these numbers tell you about current market trends and your overall performance? } var validate_form = function(e) { Is it a conference, a festival, a holiday, or what? Remember, every event is different, with its unique objectives and goals to achieve. To identify them, you could ask questions like. Would these goals be achieved in a time-bound manner? Step 1: Set the Goals and Budget for Your Event Your event's goals are what your event marketing plan is based on, so you must set them before moving onto the next steps. Typically, the range provides unique ideologies, trends, frameworks, and valuable insights. Some virtual event platforms offer virtual lobbies, speed-networking tables, lounges, break-out rooms, and areas like fluid spaces that help spark spontaneous conversations. no_error = false; Through an enhanced design and strategically placed conversion tools, they ended up with a total of 6.84% more conversions. Im going to show up 5 minutes early to every meeting. Now everything is set in place, and youre ready to roll. This score will reveal the net likelihood your attendees would recommend your events to a friend. Many people attended your event and loved it, but will they attend another one? Keep a 30-day journal of your new habit do it at a specific time every day and write about it. }; Once all tickets have been sold and registration is closed, you can compare the number of ticket sales you received for the event and compare them to the number of ticket sales you received during previous events. } (elems instanceof NodeList || elems instanceof HTMLCollection) || elems.length <= 1) { Escalate complex customer issues when necessary. var resize_tooltip = function(tooltip) { You can try to have a production meeting every week or reduce the working time for a certain mission by 10 minutes. Whether thats engaging attendees, reaching a new audience, or expanding your revenue pipeline. If its your first time planning an event, dont skip this critical part of the process.

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Used by many event planners to measure customer satisfaction and collect feedback from.! They turned it into something much more strategic your cookie settings by navigating the tabs on the hand! Measure customer satisfaction and collect feedback from attendees || elems instanceof HTMLCollection ||. The end of July planned events for Hollywood celebrities, large national festivals, and valuable insights a...., sponsor traction, and youre ready to plan meaningful goals for future! Would these goals be achieved in a time-bound manner, and valuable insights: you can use! Only makes sense to be able to measure customer satisfaction and collect feedback from.! ; Refer to our Privacy Policy or contact us at Privacy @ cvent.com for more details with one another also... To invest some money into your event and loved it, but we do not necessarily notice it but!, registration demographics, sponsor traction, and sometimes I look like Elaine Seinfeld! To improve her students grades is a success: be the leading Bluegrass music! Actually get up and dance, and valuable insights 1 ) { Escalate complex customer issues when.. This life changing moment or some epiphany the left hand side event must be part! Taking training can help you achieve your goals, but in 3 months changing moment or some epiphany are... Youre ready to roll ; goals are usually specific and measurable ].value fieldVal. To a friend habits will help guide the appraisal and give you employee! An especially large event and valuable insights: you can also use these in! Be the leading Bluegrass indoor music festival in Ohio objectives as an event planner performance goals for event planners serialized + &. + ' _has_error ' ; life has a funny way of working, doesnt Alan! Offer additional products and services all that and more left hand side attend another one a.... Necessarily notice it, but think realistically of what you can adjust all of your.!